October 22, 2024
Year
2024
Client
Saltt
Category
Electrolytes
Product Duration
6 - 8 weeks
Summary
Drink Saltt struggled to stand out in a crowded hydration market and to deliver a steady stream of authentic, high-quality content. To cut through that noise, we created cinematic, adventure-driven stories that show the powder at work—on backcountry trails, in pounding surf, and atop fresh powder. The result? Scroll-stopping visuals that resonate with our health-minded, outdoor audience and drive home one clear message: zero-sugar hydration that keeps pace with every adventure.
Challenge
Scaling Content Production
Ad-hoc workflows made it hard to deliver a steady cadence of fresh, engaging assets—stalling momentum and long-term strategy.
Cutting Through Market Noise
Drink Saltt needed thumb-stopping storytelling to stand apart in a sea of look-alike hydration brands.
Earning Authentic Engagement
Content had to speak the language of adventurous, health-focused consumers while staying true to Drink Saltt’s zero-sugar promise.
Solution: Creative & Production
We set an “adventure-first, sugar-free performance” aesthetic that places Drink Saltt on surf breaks, mountain trails, and snow-covered slopes. Shot on RED Raptor and Sony α7 III cameras, the footage fuses cinematic energy with authentic product use, while athlete collaborators—surfers, trail runners, and snowboarders—lend built-in credibility and reach.
Solution: Multi-Channel Amplification
In post-production, we crafted punchy edits in Premiere Pro and DaVinci Resolve, delivering everything from six-second hooks to sixty-second narratives. Each cut is color-graded, sound-designed, and natively formatted for TikTok, Instagram Reels, YouTube, and paid ads, ensuring every scroll reinforces Drink Saltt’s zero-sugar promise to health-conscious outdoor adventurers.
