April 3, 2023
Year
2023
Client
Laird Apparel
Category
Clothing & Apparel
Product Duration
3 - 4 Weeks
Summary
Laird Apparel is a premium outdoor lifestyle brand that blends high-performance design with sustainability and coastal-inspired style—built for those who thrive on movement, adventure, and nature. Now entering an exciting new chapter under fresh leadership, the brand is expanding its mission beyond apparel, aligning closely with Laird Superfood to champion a holistic approach to wellness.
This project aimed to create immersive, high-impact content that brings Laird Apparel’s renewed vision to life—highlighting its fusion of function and wellness, and capturing the gear in raw, real-world outdoor environments where it’s meant to perform.
Challenge
Repositioning with Purpose
Under new leadership, Laird Apparel set out to refresh its identity—aligning with Laird Superfood to form a unified wellness and performance brand.
Bridging the Brands
The goal was to create content that seamlessly connected the two worlds—apparel and nutrition—through shared values of sustainability, movement, and health.
Real Stories, Real Terrain
We focused on authentic storytelling, capturing the gear in action and environments that reflect the brand’s adventurous spirit and commitment to a healthy, active lifestyle.
Solution: Creative & Production
We crafted a content strategy that captured Laird Apparel’s renewed identity—blending performance, wellness, and adventure. Real-world shoots in surf, trail, and coastal settings showcased the gear’s durability and tied naturally to Laird Superfood’s active lifestyle ethos.
Using RED Komodo and Sony FX3 cameras, we filmed high-energy scenes with athletes in motion, highlighting both function and feeling. Subtle product moments—like post-surf smoothies—helped integrate the Superfood brand without disrupting the story.
In post-production, we used cinematic color grading and editing to elevate natural backdrops while keeping the focus on authentic usage of the apparel and products across all visual assets.
Solution: The Multi-Channel Approach
Influencer & Ambassador Collaborations
We partnered with respected athletes and creators who already lived the Laird lifestyle—performance-driven and wellness-focused. Their involvement amplified credibility and gave the brand voice a human, relatable edge.
Platform Optimization
Content was tailored for specific digital environments:
Short-form edits for Instagram Reels and Stories
Longer cinematic cuts for YouTube and brand site
Still frames and product-focused shots for e-commerce and email marketing
Unified Messaging Across Channels
Each content piece reinforced the connection between Laird Apparel and Laird Superfood, ensuring consistency across platforms and creating a clear narrative arc—from exploration to recovery.
